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《关系的艺术：微软、中国和比尔·盖茨的赢战计划》 |
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Simon & Schuster |
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0 |
| 装帧： |
精装 |
| 页数： |
306 |
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Book Description
The untold story of how Microsoft and China are teaming up to create the future of computing offers insight for anyone wanting to do business in China.
From Publishers Weekly
Many CEOs dream of tapping the future buying power of China's population, but Bill Gates had something else in mind with the creation of Microsoft Research Asia (MSRA) in 1998. Gates hoped that by setting up MSRA and funding it to the tune of over $100 million, he would buy some Chinese good will and gain access to the brightest minds available to help Microsoft compete against rivals Google, Sony and Nokia for dominance in internet search, digital entertainment and software for mobile devices. According to Buderi (Engines of Tomorrow; The Invention That Changed the World) and technology writer Huang, this investment has paid off handsomely, although there isn't a lot of wow factor to their descriptions of the innovations yielded. After long build-ups on hiring talent and meals toasting futur |
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